Travel insurance is too often complex, standardised and poorly suited to travellers’ real needs – rigid policies, guarantees that are hard to make sense of. Yupwego is changing that.
We are a new-generation specialist travel insurance broker. Rather than leaving you to guess, we analyse your profile, your destination and your trip type, then compare and select the most appropriate cover from our partner insurers on your behalf. The insurance adapts to the traveller, not the other way around.
Our Story
How It All Started
Yupwego was born in late 2018, at the crossroads of a passion for travel and a firm conviction: it was time to rethink travel insurance. Travelling the world, our founders made a simple observation – the majority of travellers go abroad underinsured, with cover they barely understand. That insight sparked the desire to build a digital travel insurance service: straightforward, flexible and genuinely centred on real needs.
We didn’t simplify insurance. We reimagined it.
Pierre Bourret, CEO and Founder of Yupwego
First Steps
In June 2019, we launched our first solution: insurance designed to be clear, fast and truly tailored – far removed from the complex models on the market. Sign-up was instant and immediately embraced by travellers. Fewer unnecessary choices, more precision.
Resilience and Growth
For two years, Covid brought travel to a standstill. While the industry froze, we used that time to develop technology capable of reimagining insurance from the ground up. In 2022, we came back with an on-demand approach: data and advanced algorithms automatically build cover tailored to each individual profile.
Innovation and Impact
Recognised as an innovative company and awarded the French Tech label, Yupwego is advancing travel insurance through technology. But innovation alone is not enough: we also embed sustainability, ethics and responsible tourism into everything we do, for a fairer and more modern model.
Today and Tomorrow
We support travellers all over the world and operate across the full market: general public, students and young travellers, travel agencies and tour operators, and business travel. We continue to invest in data and new technologies for smarter, more personalised and more seamless insurance. Tomorrow, insurance will no longer be one-size-fits-all: it will adapt in real time to each traveller’s needs. That is the transformation we are building.
Discover our responsible approach #YupWeCare