Protecting the environment, celebrating local cultures and contributing to the wellbeing of communities: for us, every journey can be an opportunity to show respect, to learn, and to leave a positive mark. We may not be on the ground ourselves, but we have the means to make a difference at our own scale, without ever making travellers feel guilty or judged.
The #YupWeCare initiative
At Yupwego, we put our digital expertise to work for positive change. That is what gave rise to a space where people working towards fairer, more sustainable tourism can come together: #YupWeCare, a community of like-minded individuals who share the same values of respect, ethics and sustainability.
In practice, we shine a spotlight on these initiatives: a conversation to learn about your project, followed by features on our blog, social media and newsletter, reaching an audience that genuinely cares about these issues.
Join the #YupWeCare communityOur concrete commitments
1% for the Planet
We donate 1% of our revenue to organisations working to protect and restore the environment.
Team for the Planet
We are shareholders of this non-profit company, which funds innovative businesses fighting climate change.
Charity Water
We support access to clean drinking water in developing countries: well drilling, filtration, and hygiene education.
Flockeo & Respire
We are active members of these sustainable tourism professional networks, promoting more responsible travel practices.
Why this commitment matters
Travellers are increasingly aware of the impact their journeys have. By placing responsibility at the heart of what we do, we meet that expectation and play our part in keeping destinations beautiful and welcoming for generations to come. As the Respire collective reminds us: “Alone, we go faster. Together, we go further.”